Gaming · Enterprise · San Francisco, CA · zynga.com
Overview
Mobile game publisher (Words With Friends, Zynga Poker), part of Take-Two.
Suggested BAFA Service
Brand Development Strategy
Refresh brand positioning for a legacy mobile title facing an aging player base.
Outreach Draft
Suggested contact: Brand Manager
Hi [Name] — BAFA is a Berkeley student consulting group with gaming-sector project experience (EA, Scopely). We'd like to propose a brand-refresh study. Interested?
Fit Score: 43.0/100
| Dimension | Weight | Score | Weighted | Anchor |
|---|---|---|---|---|
| Accessibility | 30% | 2/5 | 12.0 pts | A named contact exists but is senior/cold; no warm path in |
| Openness to Student Work | 25% | 1/5 | 5.0 pts | Large org, no known precedent of student engagement |
| TMT Relevance | 20% | 5/5 | 20.0 pts | TMT is the core business and the company sits inside BAFA's own media/entertainment niche (film, streaming, gaming, creator economy) |
| Evidence of Need | 15% | 0/5 | 0.0 pts | No signal found in any free source |
| Service Fit Clarity | 10% | 3/5 | 6.0 pts | A clear, specific angle for one service |
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