Gaming · Growth · Culver City, CA · jamcity.com
Overview
Mobile game developer (Harry Potter: Hogwarts Mystery, Cookie Jam).
Suggested BAFA Service
Brand Development Strategy
Refresh brand positioning for a legacy title facing declining engagement.
Outreach Draft
Suggested contact: Brand Manager
Hi [Name] — we're a Berkeley student consulting group (BAFA) with gaming-sector project experience. We'd like to propose a scoped brand refresh study for one of your established titles. Open to connecting?
Fit Score: 51.0/100
| Dimension | Weight | Score | Weighted | Anchor |
|---|---|---|---|---|
| Accessibility | 30% | 2/5 | 12.0 pts | A named contact exists but is senior/cold; no warm path in |
| Openness to Student Work | 25% | 3/5 | 15.0 pts | Growth-stage; no red flags, no confirmed precedent |
| TMT Relevance | 20% | 4/5 | 16.0 pts | TMT is the core business |
| Evidence of Need | 15% | 0/5 | 0.0 pts | No signal found in any free source |
| Service Fit Clarity | 10% | 4/5 | 8.0 pts | A clear angle with a concrete pitch-ready framing |
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